Thursday, 3 April 2014

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Google Panda, Penguin and Hummingbird

Posted by Unknown at 16:41

Google Panda

  • Google Panda is basically a change to search algorithm which was invented for lower the low quality sites and higher the ranking of high quality sites at Google search at February 2011.It made a significant change to search ranking and over 12% sites through out the whole world were affected.Many popular sites were dropped out from search results from first to last.Google panda penalize those sites who was having a large number of ads in there sites and quality of the site is low.To survive from Google panda you need to lower the ads, increase original contents and isolate those pages which is hit by it.Panda has 24 updates through out the time and last update was at jan 2013.

Google Penguin

  • Google penguin is an another update of Google to search engine algorithms to fully penalize those sites, invented on april 2012, which uses Black hat seo technique to improve their ranking by doing keyword stuffing, invisible pages and doorway pages technique.the update of Google penguin aimed to lower the rank of the sites which violates Google webmaster guidelines and using aggressive technique.Penguin doesn't effect full websites like panda does, basically it affects a part of it.To recover from Google penguin Google has invented another tools called "Google disavow tools".Throughout the time penguin has only 4 updates.

Google Hummingbird

  • Google hummingbird is an another search engine algorithm invented to use Google as more human way.Google invented the algorithms to celebrate their 15 birthday.at September 2013.





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