Thursday 29 May 2014

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GORILLA® GLASS TECHONOLOGY

Posted by Unknown at 02:28

GORILLA® GLASS – A marketing strategy or Reality?


At present most of the premium & high end devices comes with the Gorilla Glass protection for example the Lumia devices, Motorola devices, Samsung Galaxy S4, Galaxy S5, I-Phone devices, not only that mobile manufacturers try putting the Gorilla Glass protection on the low end & budget devices also. So question comes, is this deserves what you are paying or just a marketing strategy to grab attention of the consumers.

                                 I am Sourav Patra putting light on today’s discussion about the Gorilla Glass – a strategy or fact!



                                 Starting our discussion from a simple story when we enters into a mobile shop and the sales-person talking about the features of a mobile showing the mobile in his hand and at some point he tells that the device comes with Gorilla Glass protection that is it is scratch resistant and damage resistant if it drops from your hand or from a table.



So all we know from that sales-person that this particular Gorilla Glass is more damage resistant than an ordinary glass then the question comes,
1
  1.       What is actually a Gorilla Glass?
  2.       Is it really true that it can hold more damages than a normal glass?
  3.       What are this Gorilla Glass 1, 2, 3 means and which should I choose?


Now coming to the 1st question
        

         1. What is Gorilla Glass?


         It is an alkali-aluminosilicate sheet toughened glass. It is manufactured by              Corning Inc. under the registered trademark name “Gorilla Glass”.



Now we know that what is Gorilla Glass now entering into the 2nd question

          2.  Is it really true that it can hold more damages than a normal glass?


         Yes it do, Corning claims that it is highly scratch resistant due to a protective           layer on it and have high hardness to withstand damages than an ordinary             glass.



          3.   What are this Gorilla Glass 1, 2, 3 means and which should I choose?


         Gorilla Glass 1: Don’t know the exact date of introduction of it into the mobile          market it is somehow around 2010. At that time approximately 20 percent of            the total devices have Gorilla Glass protection on it. Lumia 900, or I-Phone            have this Gorilla Glass I on it.

         Gorilla Glass 2: The 2nd generation of Gorilla Glass was introduced in the              4th quarter of the year 2012.Corning claims that it is 20% thinner than the              1st generation of Gorilla Glass.

          But I have heard people complaining that 2nd generation has been a                       downgrade in quality, there are scratches on the screen. Certainly it is not             actually it has an oleophobic coating on it (not in 1st generation) so                         scratches are on the coating not in the glass.

                             



         Gorilla Glass 3: The 3rd generation was introduced in 2013. Corning claims            that it to be three times more damage resistant, 40% more scratch resistant            and more flexible than the 2nd generation of Gorilla Glass.


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1 comment :

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